All parents want the best for their little ones - which is only natural. Put your trust in Huggies Pure Baby Wipes - the world’s #1 branded baby wipe* (Source: Euromonitor International Limited; Tissue and Hygiene 2021ed, retail value RSP, 2020 data) and approved by the British Skin Foundation for their research into healthy skin. Gentle and strong At Huggies, we’re believers in keeping baby’s skin clean, healthy, and soft. When little ones feel clean, they feel their best. Baby’s skin is 30% thinner than our own - and much more sensitive - so it should be treated with extra care. That’s why Huggies Pure Baby Wipes are as kind and gentle as a loving hug. Our baby cleansing wipes are made of skin loving natural fibres to gently clean baby’s delicate skin, with 99% pure water and no added fragrance. Hypoallergenic and clinically tested, our wipes help to prevent skin irritation and are free of any chemical’s that could upset your baby’s skin